Jolie Fashion Store was born in 2011 from an idea of ​​Monica and Michele, combining their respective professional paths developed since 1989 in the world of fashion and entrepreneurship.

Since that day we have never stopped and we have continued to improve the service, the points of sale and finally, in 2015, this online shop was born. In many years of work, the question that we hear most is what is or will be in fashion. We thought about it for a long time and the answer we gave ourselves is that it is right to follow the trends and be updated, but Jolie makes fashion a personal taste. We believe that you should wear what is most appropriate to your person, such as taste, personality, situation and physicality.

Every day we see so many women and each of them is beautifully different. The thing that gratifies us above all else is being able to make them even more beautiful and confident in themselves by revealing little secrets, suggesting combinations and ways to wear each garment and maybe managing to change their habits a little for something that knows how to enhance them.

Jolie fashion is not standard for everyone, but it is tailored to each of you. We women should remember more often that we are all beautiful… it is enough to bring out the best in ourselves! Thanks for making us love this job!